It doesn't make high-profile ad campaigns, its billionaire owner doesn't do interviews - and you'll never see a range designed by Kate or Kylie. But Zara's drive for global domination is unstoppable. Susie Mesure takes the measure of the high-style, high-street empire with a decidedly old-fashioned motto: let the clothes do the talking.Couldn't face dressing as a wannabe Kate, from the model's new TopShop collection? Left cold by Lily's frilly prom numbers at New Look? Worried that just because H&M loves Kylie, the bikinis designed for the Swedish retailer by the diminutive pop princess may not love you quite as much?
Amid the celebrity designer-fuelled high-street hysteria, Zara stands alone. This is a brand that abhors celebrity tie-ins, eschews all advertising, and prefers to let its mannequins lure customers into its stores - of which it has more than 1,000 in 64 countries. And the customers can't get enough. Visit any high street on a Saturday afternoon - whether in Oslo or Osaka, Brasilia or Beijing - and it's hard to avoid shoppers swinging the store's understated navy-blue bags...more from Belfast Telegraph
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