It may not be a bottle of purple rain, but a new fragrance by musician Prince, called 3121, does come in an emerald-cut-diamond-shaped bottle with a purple hue. The scent, which was dubbed 3121 for Prince's March 2006 album of the same name, will be launched at selected Macy's locations on July 7.The introduction truly has a theme of all seven; at midnight on July 7, the fragrance will be launched at 3121perfume.com and 7 percent of online sales that day will be divided between seven charities chosen by Prince and Revelations Perfume and Cosmetics Inc., which developed and will market the 3121 scent."Our goal is to raise $500,000 on 07-07-07," Larry Couey, president of Revelations, said in a statement. "Prince has an affinity for the number 7, it's a spiritual number," Couey said in an interview Thursday, adding, "He was very much involved in the fragrance creation. With Prince, things need to be purple."
Couey noted future plans for Prince could include a branded line of 3121 accessories like jewelry and handbags. For those wondering about the aroma of eau de Prince, the white floral fragrance was blended by Adriana Medina at Givaudan and combines notes of jasmine, gardenia, muguet and tuberose, with patchouli and sandalwood.
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