Eve is bringing her Fetish back. It's been nearly three years since rapper/actress Eve Jeffers closed her brand under Marc Ecko Enterprises, the company that purchased the license from Innovo Group in 2004. For holiday, Eve is relaunching her label under a partnership with the New York-based Signature Apparel, which acquired it from Ecko.";The main reason we partnered with Eve was because we always felt that she is well respected in fashion and always felt that when the product was out, it just wasn't right," said Chris Laurita, president of Signature Apparel.Laurita said the holiday re-launch will show an entirely new mix of product for a contemporary customer, rather than the junior sportswear customer the brand used to target. He said it will not be logo-driven and will offer a range of products, from premium jeans ranging from $98 to $198 at retail to leather jackets that retail for up to $1,500.";We are walking slowly with this brand and we are going to be very careful not to overexpose the product," he said....from WWD posted by Niko @ 7:43 AM 0 comments
