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Thursday, May 31, 2007
Celebrity Bangles to Benefit Breast Cancer Research
INSPIRATIONAL GEMS: In celebration of its 35th anniversary, jewelry company Carolee has chosen several notable women for a new initiative. Beyonce Knowles and her mother, Tina; Deborah Norville; Lynda Carter; Mena Suvari, and Amanda Beard have been selected to put their personal quotes on Words to Live By, a collection of five limited edition sterling silver bangles. The Knowleses' bracelet is stamped with "Love Will Conquer All" and Carter's says "Wonder-Believe-Create." All profits from the bangles, which cost $100 each and are part of the firm's Sterling Sentiments line, will benefit The Breast Cancer Research Foundation. The bracelets will be on sale throughout the fall starting at Bloomingdale's in September. "We wanted a diverse group of women who would speak to the wide range of Carolee customers," said Karen O'Brien, Carolee's vice president of worldwide marketing. "They all have great words to live by. These women will have great life stories to share with you." A print advertising campaign will bow in October magazines....WWD

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