"I wanted to open a boutique in the flowery street, because this place has so much energy and eccentric shops nearby, said Betsey Johnson. Dressed in pink which is her trade mark, with red lipstick, Betsey was reminiscent of her favourite time period, the 1960s. I used to have a boutique in South Kensington - I went there because Gaultier's store is on the corner, but soon the area became a little 'ladies that lunch' ".

With help from her good friend Virginia Bates, Betsey served sushi and "Pinky Pink" cocktails with vodka, until the party moved out onto the streets.