OPEN FOR BUSINESS: Today, as the first issue of Conde Nast Portfolio makes its debut on New York newsstands with 332 total pages, 185 of them advertising, one of the most scrutinized - and expensive - magazine launches in history will finally show its cards.Conde Nast, publisher of magazines like The New Yorker, Vogue and Vanity Fair - will launch its long-awaited, much-hyped business title, Conde Nast Portfolio. Unlike most business magazines, such as Forbes and Fortune, which rely on snappy, analytical stories covering topical news, Portfolio will run long-form features. Furthermore, whereas Forbes and Fortune publish biweekly, Portfolio will appear monthly.
Editor in chief Joanne Lipman sums up the philosophy in her editor's letter: "Business is about power. And guts. And passion. Business coverage should be, too."
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